Audience Expectations from Genre

To understand if we were heading in the right direction we asked our audience the simple question what do you expect to see in a social realism film, here are a few of the responses:

"I'd expect to be able to relate really well to it and for it to feel real to me, so not like fake and overly edited I guess"

"Probably looking at the working class people? quite a lot of like drugs and stuff"

"I'd expect it to be revolved around contemporary lifestyles so people taking drugs and getting drunk and showing how things are romanticized when they're actually bad"

"based on real life and issues. For example drugs, crime, religious tension, poverty and any other issues in todays society"

We realise that these are the audiences typical expectations of genre, we could argue that our storyline contains elements of these; however we have begun to challenge the genre expectations by incorporating the very modern and very topical theme of social media. We feel that this is now an aspect of social realism as it is a part of everyone in this society's daily life.

Audience Feedback

After showing our first draft, we received some audience feedback including things people liked, disliked and their overall impressions of the trailer. 75% of our responses said that they were impressed by our opening, with the remaining 25% finding it average. Our genre is clear as everyone knew the trailer was Social Realism, and the responses that we intended for where given, with emotional responses like "really intrigued and sad" and "i'm holding back tears".

Due to the constructive criticism received from our first viewing we have decided to take out the itching shots as we believe it isn't needed to show the protagonist's decline. To link the beginning to the rest of the trailer we have inserted a black screen with message alerts playing as this emphasises our theme of the dangers of technology. Our font was not ready for the first viewing but has now been changed also. 

We also discovered that our music in the second half of the trailer was copyright free, so had to find another peice of music for the second half of the trailer. We actually preferred this music, and found it very effective as it was slightly contrapuntal. 

Here is the trailer we showed:

https://www.youtube.com/watch?v=vlk-brdbdy8

Here is the trailer after our adaptions were made:

https://www.youtube.com/watch?v=utZBBzN7YHk