Social Realism Iconography

Audience Feedback

After showing our first draft, we received some audience feedback including things people liked, disliked and their overall impressions of the trailer. 75% of our responses said that they were impressed by our opening, with the remaining 25% finding it average. Our genre is clear as everyone knew the trailer was Social Realism, and the responses that we intended for where given, with emotional responses like "really intrigued and sad" and "i'm holding back tears".

Due to the constructive criticism received from our first viewing we have decided to take out the itching shots as we believe it isn't needed to show the protagonist's decline. To link the beginning to the rest of the trailer we have inserted a black screen with message alerts playing as this emphasises our theme of the dangers of technology. Our font was not ready for the first viewing but has now been changed also. 

We also discovered that our music in the second half of the trailer was copyright free, so had to find another peice of music for the second half of the trailer. We actually preferred this music, and found it very effective as it was slightly contrapuntal. 

Here is the trailer we showed:

https://www.youtube.com/watch?v=vlk-brdbdy8

Here is the trailer after our adaptions were made:

https://www.youtube.com/watch?v=utZBBzN7YHk

Choosing IFC Films

Choosing Title and Logo

After using the title 'Viral', we decided this was too obvious and did not agree on it as a team, so looked for a new film Title. We came up with the title 'Tipping Point', as we like the way it involves the emotional decline of the protagonist. This then lead us towards the YouTube layout where the second part 'Tube' is written in a red box, after noticing we also have a two word title.
When creating our Title font for the trailer, we wanted to incorporate the theme of social media and the dangers of the internet, so trying to imitate the YouTube logo looked really effective.  It was difficult for us to get the same font as the YouTube font as it cost £39.99 to download, however, we managed to find a font that was very similar, and used that instead. For good brand cohesion and style, we used these throughout our credits too, on our poster, website and my blog.

Choosing our Genre Research

Reasons for Genre Change

We were given a task to help us determine the reasons for genre change, focusing on the horror genre. As a group we decided what we felt the three main reasons were events, advances in technology and what the genre had already done.